Monday, February 18, 2008

Websites - The way to go

Websites - The way to go The reach of the internet has changed all the traditional rules and made global markets a reality. Although press is still a strong form of advertising, we are finding more and more that properties are gaining the most interest over the web. So, what better way to market your property than expose it to the maximum targeted buyers across the best real estate websites available? At Toop&Toop this is what we’re doing for you.

When you entrust us to sell your property, we start by creating a unique web address on our own award winning site In a manner of speaking – we give your home its own home on the web. Your property is showcased to buyers through extensive editorial text, a detailed floor plan and up to 24 professional photos taken by our own skilled photographer. On top of this we have up to 10,000 registered VIP buyers through our VirtualAgent® selling system that we can make direct contact with, via sms and email, before your property is released on the open market. This is target marketing in the most direct form – and it works!

Along with our boutique website we utilise a further 6 of Australia’s major portals to attract buyers to your property.

Right now, the powerhouse public portal in the online property world is This site is currently attracting more than 1 million unique viewers each and every month from all parts of the globe! Here your home is given a feature property status, placing it at the top of the suburb list for the first four weeks of marketing; each of their unique buyers are notified shortly after your home is loaded to the site of it’s availability; and to cover all the bases 7 days later the targeted buyers are also issued with a full colour e-brochure – bringing all the details of your home direct to them.

Along with these sites Toop&Toop showcase your property on,,,, and for those truly prestigious properties We work to expose your property to the greatest target market possible – regardless of where in Australia or the world they are.

Over the years we have received a number of accolades for our innovations including two National awards for those in online marketing. Although fantastic results for us, the best news is that you, our clients are the biggest winners, as these innovations allow us to provide the most up-to-date marketing tools for use in the sale of your home.
Karen Raffen, CEO <>
© Toop Real Estate Group

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