Friday, February 29, 2008

Draw card month for S.A

Draw card month for S.A If you thought the festive season was busy, think again!

Right now South Australia’s event calendar is at its peak. Adelaide’s biggest motor race for 10 years in a row, the Clipsal 500 has just finished, The Fringe Festival with The Garden of Unearthly Delights is in full flight, The Adelaide Festival of Arts is commencing and WOMADelaide is just around the corner! We’re experiencing the ‘Festival Season’.

While this is a perfect time for locals to be out and about experiencing the Arts scene, the real win for SA is these events are a huge draw card for interstate and overseas visitors.  This is fantastic as it gives our local economy a huge boost and very importantly, exposes your property to a lot more potential purchasers who are out and about, getting to know our great state.  

Many vendors are often hesitant to advertise their property during this time, thinking purchasers will have ‘better things to do’. The reality is that people are out and about, not home doing chores, so make the most of it! While a lot of the boys were at Clipsal last weekend, the girls were out doing the initial house hunt. If more cars on the road and heavier traffic is frustrating you during this time look at the positive side… your home is potentially being viewed by more buyers driving past.

There’s no time like to present to put your home on the market. Over the next few weeks show off your property to all the locals enjoying their weekends and the visitors who are thinking of an investment or an interstate move. After all, what better way to fill in time before going to see a Fringe show than looking through a property?

Karen Raffen, CEO <>
© Toop Real Estate Group

Thursday, February 21, 2008

Racing it out - Toop style

Cowboys, Angels, Pirates & Caped Crusaders were seen dashing around North Adelaide recently in what could only be described as a mad frenzy! No - they weren’t part of a fringe show or new blockbuster movie they were competing in our 2008 Car Rally.

In true ‘Amazing Race’ style the Toop&Toop crew found their way through riddles and detours with quite a bit of laughter, and a few wrong turns, along the way.

The journey went a little like this… 8 teams set out from our Norwood office on Friday Afternoon at 1 minute intervals, with the first stop they needed to find being literally around the corner – the letterbox at our advertising studio “Hoot&Toot” which faces Eastry Street. Well it went a bit pear shaped for a couple of teams from the word go with one team heading all the way to Stirling!

Nevertheless the game went on. Building houses out of popsticks, solving a cryptic quiz in the beautiful Botanic Gardens, the odd search here and there for “Where’s Toopie?” (a spin off of the favourite children’s book ‘Where’s Wally’) and an all time favourite – the eating challenge. All this and more our teams endured in their quest to grab this years title.

It wasn’t just the teams doing it tough though – the marshalls at each stop received scowls from some pirates, glares from the cowboys, not to mention threats from a certain member of finance that next week… “they could go on a treasure hunt
for their pay cheques”!!

With 10 stops in total, our winners made it through the course in around an hour and a half. Regardless of the twists and turns we’d thrown in their way, the giggling angels with their master ‘Charlie’ arrived at the Queens Head in Kermode Street at around 4:30pm, triumphant. In second place were the Port Pirates & third went to a team from our Glenelg Office, Oceans 4.

So if you’re out and about in February next year and see some weird and wonderful characters running around, don’t despair – it’s most likely the team from Toops embarking on their next Car Rally.

Karen Raffen, CEO

© Toop Real Estate Group

Monday, February 18, 2008

Websites - The way to go

Websites - The way to go The reach of the internet has changed all the traditional rules and made global markets a reality. Although press is still a strong form of advertising, we are finding more and more that properties are gaining the most interest over the web. So, what better way to market your property than expose it to the maximum targeted buyers across the best real estate websites available? At Toop&Toop this is what we’re doing for you.

When you entrust us to sell your property, we start by creating a unique web address on our own award winning site In a manner of speaking – we give your home its own home on the web. Your property is showcased to buyers through extensive editorial text, a detailed floor plan and up to 24 professional photos taken by our own skilled photographer. On top of this we have up to 10,000 registered VIP buyers through our VirtualAgent® selling system that we can make direct contact with, via sms and email, before your property is released on the open market. This is target marketing in the most direct form – and it works!

Along with our boutique website we utilise a further 6 of Australia’s major portals to attract buyers to your property.

Right now, the powerhouse public portal in the online property world is This site is currently attracting more than 1 million unique viewers each and every month from all parts of the globe! Here your home is given a feature property status, placing it at the top of the suburb list for the first four weeks of marketing; each of their unique buyers are notified shortly after your home is loaded to the site of it’s availability; and to cover all the bases 7 days later the targeted buyers are also issued with a full colour e-brochure – bringing all the details of your home direct to them.

Along with these sites Toop&Toop showcase your property on,,,, and for those truly prestigious properties We work to expose your property to the greatest target market possible – regardless of where in Australia or the world they are.

Over the years we have received a number of accolades for our innovations including two National awards for those in online marketing. Although fantastic results for us, the best news is that you, our clients are the biggest winners, as these innovations allow us to provide the most up-to-date marketing tools for use in the sale of your home.
Karen Raffen, CEO <>
© Toop Real Estate Group

Thursday, February 07, 2008

Testimonials & the culture of TOOP&TOOP

Many real estate agencies hire the guys who bring in the property listings, regardless of how they do it or whether they leave a wake of destruction in their path!

Let me pose a question to you… If you were selling your home would you want:
a) The Slap Dash Sales Person who will get you a good price, but that for some reason you don’t really feel all that comfortable dealing with OR
b) The Sales Person you have great rapport with, who you know is going to get you the best possible result whilst remaining professional at all times?

At Toop&Toop we strive everyday to provide you with “Answer B”.

How do we do this? From the first day Toop&Toop opened we vowed to put the culture of our team and company first, ensuring that we would provide you with the highest level of service from the best possible team. So when we recruit staff there is one golden rule we always adhere to – at Toop&Toop we hire by Character First, ensuring we get the right fit for our team, keep the culture alive and provide you with the Sales Partners and support staff from “Answer B” every time.

Last year each member of our team put forward their own thoughts on what it’s like to work for this company. What better way to learn what a company is really like than hearing from it’s staff? Here’s a sample of what they had to say:

“After working in many different industries, I can honestly say I have been on the ride of my life since the day I stepped foot inside the doors of Toop&Toop Real Estate. The camaraderie, support and fun we all have make each and every day a great day!”
Alex McGregor-Reid - Sales Partner

“I feel thrilled and proud to be part of a thriving and expanding family business that is Toop&Toop. We are all encouraged to contribute to its success, and our efforts and hard work are acknowledged and rewarded – you can’t buy a job like that!”
Karen Hall – Sales Co-ordinator

“Some people watch it happen, others ask “what happened?”, Toop&Toop make it happen”
Julie Martin – Buyer Manager

“Previously I had worked for several franchises and a development company. When Toop&Toop bought the business it was a transformation! I remember vividly a training session the first week where the trainer said ‘hold onto the Toop&Toop rocket tightly and you will be amazed where it will take you!’… and it has! How many real estate sales people have a face-to-face with the CEO and MD on a weekly basis and the whole company every month? At Toop&Toop we do. I was always told if you want to be successful mix with the best, respect who you work for and never stop making changes to improve the service you provide. The best training, marketing and innovation backed by a passionate team with family values… the rest is up to you! Toop&Toop”. Len Allington – Sales Partner

Just a snapshot but I think you’ll agree with us when we say, we are very proud of our team and culture here at Toop&Toop. Want to learn more? Just go to and view the entire booklet of how our staff truly feel about working at Toops.

Karen Raffen, CEO <>

© Toop Real Estate Group