Thursday, January 28, 2010

2010 is a new decade, a new era and Toop&Toop's 25th anniversary year

Recently, there have been a number of exciting changes at Toop&Toop covered by the media. Here is our InsideStory as to what is happening.

Over 25 years we have learned that sustainable success is about employing the best of the best people, backing them with resources and training, then enjoying the time you have with them. Our CEO Ian Darbyshire’s appointment as CEO of the SA Tourism Commission last week, was an endorsement of the calibre of Toops’ team! Ian needs to be acknowledged for his remarkable impact on Toop&Toop. A more strategic thinker you will not find and he leaves us in late February having given us a clear in-site into International best practice systems and business structure. His job is done at Toop’s, his legacy profound.

In every business, changes in staff can refresh and accelerate new thinking. Ian is heading off to the government and, in December, two of our selling teams set off to fulfil their dreams of owning a business. We wish them all well in their endeavours.

2010 is a new decade, a new era and Toop&Toop’s 25th anniversary year.

Behind the scenes Toop&Toop have 14 months of hard work, and investment into the future, coming to fruition in March and June this year. Newly developed software, Poseidon and Triton will go live in the field, creating time saving efficiencies never contemplated for our Property Management team, and we are extremely excited about it. This may on the surface appear boring news, but for landlords and tenants it will be a paradigm shift in customer service as they receive information in real time, as well as ensuring our management fees can remain competitive while we offer an entirely new level of service.

We also have remarkable new selling systems, with innovations never seen before being launched in Toop’s 25th year. Our second generation online property E-magazine is nearly ready to go and will further compliment our all new full colour “Toop Weekly”, now in it’s 5th edition. Toop Weekly is the highest quality property magazine you will find that is produced weekly, with extended distribution to optimise the positive impact for our clients. Be sure to secure your copy every week.

Launched in spring 09 ToopTV,, has been a huge hit. Within the next 2 - 3 weeks we will be launching the Property Advice Centre which incorporates the Property Fun House. Toop&Toop are linking all the traditional mediums with the latest technology, integrating press, radio, online TV, internet, online social networks and print in what we believe is a world first. It will be fun, exciting and simple. Toop clients will leverage their marketing spend and buyers will have more fun ways to search for property. While we are talking of having fun, iPhone users searching for sales or rental properties be sure to launch Safari and log onto then add this to your Home Screen. Check out all the new features we have incorporated for your property search. You will love the web application …yes we are working on the Apple App and can hardly contain ourselves with the opportunities Apple’s new product, launched just this week, will bring.

So it is an action packed time at Toops. We have never been so busy or had so many new initiatives to share with our clients. This is a time of opportunity, and with energy and passion we will be driving real estate to an entirely new level to celebrate our 25th year in business. The future Industry Superstars are now emerging at Toop&Toop and while we are considering the appointment of a new CEO, we have the luxury of great depth to our team, giving us time to look for exactly the right person for the role.

So if you dream of being the Best of the Best in real estate and want to be part of a Nationally Acclaimed #1 team, call us for a chat - our training agenda is awesome for 2010.
One undisputable fact about T&T - it is an exciting and passionate place to be.

Anthony Toop, Managing Director.

© Toop Real Estate Group

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