Thursday, December 15, 2011

The final report for the year...and what a ripper it is!

Fantastic and very positive news came from the RP Data "Best of the Best - 2011" report on Wednesday, with Adelaide achieving notable results! We performed right up there with the very best in the Nation. The standouts for South Australia were Brighton and Mitcham, which came in 4th and 7th position in the Top10 highest median price growth list.

I have attached the full report to our InsideStory blog (download here); property people will definitely want to look at the report in its will make your Christmas!

Now you may well ask the question: how does this reconcile with the reported 20% softening in the market this year? Well, the explanation I have is that there have been winners and losers in the market, with Top End properties proving to be the overall standout winners. While first home buyers have been lost for most of 2011, the bonus for property people is that there has been a skew to the activity up the food chain. This has helped hold official median prices at an optimistic level.

Home sellers know how tough it has been, but let's bask in the glory of some really outstanding stats and just enjoy the moment!

So, on the practical side of selling properties this close to Christmas, right now is the time you need to set your 2012 selling strategy. As we pointed out last week, it is imperative that those looking to get a move on with the sale of their property contact one of our team to run through some high energy, new year marketing strategies. We have set up some great initiatives and we're helping with the sale costs in January. So NOW is the time to get on board!

To all our clients and friends of Toop&Toop and to all the Community, a very heart felt THANK YOU for all your support through 2011. To our very special Toop Team, a public thank you to you all, your efforts have been amazing under tough conditions.
Have a happy and safe festive season, then when you are ready to get serious, be sure to give us a call. We are ready to throw every ounce of energy and expertise behind you to support your sale in 2012.

Thank you again, your loyalty and support has been very much appreciated.

Anthony Toop
Follow me on Twitter: @Anthony_Toop or call 0418 824 188

Thursday, December 08, 2011

Forget a house for Christmas!

Father Christmas has arrived just in time for homebuyers…  that's if your bank passes on the 0.5% savings the Reserve Bank has made in the past 2 months.

Think about this. The reality is that a $700k house you may have bought in 2010, today you can buy that same house for around $650k or less... and there are plenty of examples of this, just ask your neighbours.  Add the savings from the last two interest rate drops – that gives you another say $22k to play with.  Either pocket the savings or buy a better house… either way it's got to be fantastic news.


No one knows? But what we do know is that houses are great value, and if you have a stable job, this is the time to start moving up, or buying up investments. As we said last week, luck alone picks the absolute top, or the absolute bottom and this is seasonally a very good time to be buying...and many informed commentators are predicting that we have already bottomed out in SA.

Last Thursday I recorded an exclusive interview with CommSec's Chief Economist Craig James, where he predicted a 3% rise in property prices in 2012 in this state. To view this half hour interview, simply log on to and click on Fireside Chat – there are some very interesting predictions for property owners in 2012.

Father Christmas delivers to sellers too...

Now sellers of property, we need to hear from you this week! We have a 2012 recessionary marketing initiative that launches in January; a high energy approach to getting your sale. Much of the costs for this once off initiative will be borne by Toop&Toop - we're playing Santa in January.

While competitors play catch up with our online dominance and video marketing, Toop&Toop will reset standards in customer service and communication in 2012. I am so pumped up with what we believe can be achieved as the iPad2 and tablet market takes off, and smart phones dominate. We have been there from the start, and our clients are about to get pay back as we tap into this tidal wave of users. Online is absolutely made for real estate marketing… a gift from heaven in tough times. Video is huge!

Unlike last year, Toop&Toop are prepared for tough selling conditions in 2012. We say bring it on as we have seriously changed things around. I have fast tracked and thrown everything at getting our online marketing and database selling to another level of sophistication.

Sellers will win because Toop&Toop will have the buyers!

Buyers will be like kids in a lolly shop with what we are currently working on and set for release early 2012.

Call right now to sell in January.
Anthony Toop
Follow me on Twitter: @Anthony_Toop
or call 0418 824 188