Thursday, May 30, 2013

There’s no need to hibernate in winter..

At Toop&Toop, we believe that winter is a great time to put your property on the market. Many may think waiting for spring or summer is the right time to launch a sale campaign; the sun is shining and having the garden in full bloom will make the property more attractive to potential buyers...However we believe it’s in the winter months where the opportunity lies for serious sellers, and where you can receive some of the best results for your property.

So why do we think this? It’s as simple as the age old economics of supply and demand; when supply is low and demand is high, price increases. With interest rates so low, there has been an influx of buyers into the market. These buyers are definitely out searching in winter and often don’t want to wait around for months.

In winter there are traditionally less properties advertised for sale in Adelaide, with open inspections dropping around 19.3%. This is the perfect opportunity to make your home stand out from the crowd.

Getting your home ready for sale in winter, may require a little more effort to make it as inviting as possible for buyers. Little things like lighting fires in the home and having heaters on in the outdoor entertaining areas will make a big difference.  Removing window screens and adding high wattage globes throughout the house will increase the amount of light into the property - making it more attractive. There are a host of other secrets too, so if you’re thinking of selling, make sure to call our team to find out more!

The extra effort is certainly worth it, because with fewer properties in the marketplace, winter creates more competition between buyers, which can lead to receiving a premium result for your home.

At Toop&Toop we have marketing strategies specifically designed for selling property in winter. We tailor our marketing campaigns to capture the motivated buyer and historically we achieve great results over this period.

We also have strategies to help with any of the common objections of selling in winter. Concerns such as “I don’t want people traipsing mud through my house” and “What happens if it’s raining on Auction day?”. At Toop&Toop we have solutions to all of these questions.  We have medical booties on hand at every open (to protect your carpets from muddy shoes!) and we have umbrellas at every Auction to combat the rain and keep bidders dry and comfortable. These are just some of the ways we help make selling your home in winter as easy and stress free as possible.

So serious sellers, now is the time to put your property on the market. Call us today, and find out how we can help you achieve a premium price for your property. 
When it’s time to get serious, it’s time to get Team Toop

Genevieve Toop

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