Thursday, June 20, 2013

Supporting local – What does it really mean to you?

Local businesses have never been more topical.  Trims, Spring Gully and now Holden are making headlines across Australia… So what is the future for our local businesses in Adelaide?

Well there are some obvious challenges, but despite this, we think the future is pretty bright!
There are many advantages that local independent companies have that the big multi-national franchise companies cannot offer. Independent businesses can generally move very quickly. They play to their own rules, live by their own values and can answer to their customers’ needs quicker than a large company.

At Toop&Toop we are an independent family owned business which we are very proud of... But what does that mean for our clients?

Everyone likes to support local; it feels good to know you are supporting Adelaide businesses. When the story about Spring Gully hit the media, I went out along with everyone else I know to stock up on their produce to show my support.

However the big difference for us at Toop&Toop is that property is not a small purchase. Selling your home is one of the most significant decisions a person makes, so there needs to be strong reasons why you would choose one agent over another.

One of the biggest advantages we have as a company, is that we are a large independent local business. We have six offices across SA with over 120 staff working together as one team. This is a very unique structure in real estate. You either see small independent agencies with one or two offices, or you see the other side of the scale - the large franchise agencies.

The problem we see with franchises is that although they have the same “umbrella” name and similar marketing look, each office works in isolation to each other.

Our observations are that businesses within a franchise are actually more competitive with each other than with anyone else, which may seem very odd to an outsider.

Having the structure that we do, means we get the best of both worlds. We have the economies of scale of a franchise agency which allows us to be very competitive on price. 

We buy well and pass on those savings to our clients.

However our independence means we move quickly, innovate and focus on our marketing to ensure we optimise our vendors’ sale and rental results.

The collaboration we have at Toop&Toop is unique in SA. It means that our clients benefit from not just one sales person, but essentially 40 agents from across the state working together for them, all connected live and interactively with our own Toop&Toop software.

We share everything at Toop&Toop; our team meets weekly to discuss our vendors’ properties, we share all our buyer information, allowing us to cross-sell Toop&Toop properties to interested buyers, all over the country (and the world). This collaboration is reflected in our incredible sales statistics and time on market sale results – Just ask our team about these!
We believe being an independent South Australian family business is not just marketing spin - it doesn’t just make you feel good. It is something we are very proud of and it is reflected in our values, our culture and ultimately, your results.

When it’s time to get serious, it's time to get Team Toop.

Genevieve Toop

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