Thursday, July 04, 2013

A Global Mindset... with a local focus

You've probably read a lot about International buyers in the media lately, but there are some facts that put all of this into perspective. It’s true that International buyers make up a very important part of a local agent’s future. It continues to emerge with increasing interest to us. 
Attracting the Global market has always been a core strategy for Toop&Toop. When it comes to my generation (sorry baby boomers!), we just think Global. It is nothing new. We have been brought up and educated where Global communication is normal. Doing business here in South Australia simply requires Global thinking, and we understand that Global contacts today are just part of everyday business.

Like others in Adelaide, we choose to make our lives here, but we do so understanding that we must think Global if our clients are to have the best possible outcomes. Today, one in four of Australia’s 22 million people are born abroad. In addition to this, the recent drop in the Australian Dollar has made our homes more affordable for overseas buyers. This is the silver lining.

We are serious about the future of Global business opportunities for our local clients. Genevieve and I are pursuing Global business and continuing to build our networks. We are attending the International YPO (Young Presidents Organisation) Leadership Conference in Asia this September. Here we will meet with leaders from around the world to discuss all things business 2020. Our aim is to actively create and maintain Global connections to ensure our clients have the maximum exposure to these emerging markets. YPO is an American based organisation with links to all corners of the Globe. 

Toop&Toop have connections and networks to International communities and we already have the resources set up to tap into this market. The strength of Toop&Toop's brand draws website enquiry from all over the world. Here is the proof. Over the past year, Chinese enquiry on our website has increased by 45%, with Hong Kong increasing by 46%. Closer to home, we have also seen an increase in traffic from New Zealand (32%).

So what are we doing to further access this International interest in our property market? ToopGlobal. 

ToopGlobal ensures specialised marketing to attract overseas buyers, as this market continues to gain more significance.

For example, we have launched the world's first Global Real Estate Reception which is easily accessible on the homepage of our website. People from all over the world are able to see us at work, LIVE and in real-time! Try it! More importantly, anyone can talk face-to-face to our Receptionists with the click of a button and ask any real estate question from wherever they are in the world.

We also have an International team that speak many languages. ToopGlobal is a resource targeted at International buyers to connect with us in their preferred language. This makes dealings with International buyers just part of what we do. These languages are listed on our ToopGlobal website.

It is clear the International interest in South Australia's real estate market is an important aspect to consider; however it is not the whole picture. We recognise that this Global focus needs to be balanced against absolute intimacy and passion for everything Local. At Toop&Toop we have a holistic approach to targeting key markets. We look for buyers for your home globally, nationally and locally to make sure we have access to every type of market, not just one in isolation. The level of International enquiry we have from our website shows that we have the prestigious global and local markets covered. With six offices strategically placed throughout South Australia, we expand across the state to allow maximum exposure to the Local market.

At Toop&Toop, thinking globally is an important part of our framework. Be sure to check out our website, watch our teams’ videos and see first hand our ToopGlobal live streaming of Head Office Front of House. This is an entirely new world of real estate. 

For more information, and to meet our Global Team, log onto our website, or visit

Suzannah Toop

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