Thursday, September 26, 2013

Adelaide is leading the pack.

The market is picking up and investors are swarming. Low interest rates and the attractive Adelaide market have produced a wave of activity across the city and the last few weeks appear to just be the beginning.

Looking at the market indicators, Sydney is in a league of their own. Auction clearance rates in Sydney this week were at 88.4%, which is the highest ever achieved since RPData started collecting data in 2008. This is astounding! As an Adelaide born and bred property investor, it still seems bizarre to me that a 1 bedroom property could be sold around the $850,000 mark. This message rang true as over the weekend a property in the trendy, inner-west suburb of Annandale, sold for $900,000... It was on just 300 square metres of land. This property, and others in the inner-east and west of Sydney are often quite run down, small and don't come with off street parking, yet are being sold at staggering prices!

So what makes Adelaide a good place to buy over these more dominant markets?

Value for money and investment opportunity.

Just this week, Adelaide has surged ahead with RPData stats showing that we experienced the highest capital city home value increase Australia wide—a whopping 2.0% growth month-on-month. Sydney recorded a 1.5% growth over the month, with Melbourne following behind on 1.0%. With spring in the air, the market has definitely taken off and weexpect this to continue.

Unlike Sydney, in Adelaide you can pick up a 2 bedroom, 1 bathroom unit close to the city for under $400,000, with off street parking. There are stacks of these properties currently on the market, many of which provide exceptional yields (of over 4.5%). With easy access to the city and minimal upkeep, these properties are great for investors.

What are we doing to tap into this market? We have launched our Toop Trading Room.

To keep up with the number of investors in the market, we have created an online Trading Room. This is an ideal spot for people to jump in and see what properties are on the market that our Investment Team have deemed to have great investment potential. Alternatively, for those who would like to sell, property suitable for investors can be placed in this Trading Room. Putting your property in our Trading Room is a free service and you gain great exposure to investors who are looking to add to their portfolio.

Adelaide is exceptional value for money and at Toop&Toop we have the right tools to tap into this market. Check out to see what investment properties are currently available!

Suzannah Toop

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Thursday, September 19, 2013

Tired of missing out on property? What if you could gain access to inside information...?

As Suzannah mentioned last week, the property market is taking off. With the housing market the most affordable it has been in a decade, Australians are flocking to property! With so many people entering the market, competition for property is rife and securing your dream home can take longer than you first thought. This is especially the case in the first homeowner bracket, as investors are flooding back into the market, taking advantage of these great conditions.

I have a number of frustrated friends who are ready to buy; they have their finance pre-approved but seem to just keep missing out on properties. I can understand their concern, as I too was in a similar position back in December last year when I was purchasing my last property. We went to countless auctions and put in a number of offers, before finally purchasing. It got me thinking; what if there was a way to speed up the process... what if there was a way for serious buyers to have an edge over the rest of the market?

In today's day and age, information is expected to be instant. Google, news sites, social media—information is available everywhere, instantly... so why should real estate be any different?

In the real estate industry it's common for properties to be kept "secret" before they are released publicly. This is not necessarily intentional; it's more about logistics. While a property is being prepared for sale, home styling, professional photography, video production and all other property marketing is being organised, it could potentially sit as a file on a desk somewhere for weeks or in some cases, even months.

Toop&Toop are challenging this industry norm; we are once again changing the rules...

Introducing ToopVault.

ToopVault is a secure place where our clients' properties are kept while they are being prepared for public release. Members of ToopVault are serious buyers who have agreed to some key conditions, and have all been approved by us. ToopVault allows our clients to attract buyers to their property from day 1 (our Sales Partners can load the property into ToopVault live before they even leave your property). ToopVault also means that serious buyers—like my friends—can apply and have access to information before anyone else. They can view and even purchase property before it hits the market! This is a game changer, and a must for serious buyers.

So if you're tired of missing out, or you just want to find your next home sooner, stay one step ahead and apply now for ToopVault membership at

Happy house hunting!

Genevieve Toop

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Thursday, September 12, 2013

It’s nice to be popular again!

Property investment has been a topical conversation amongst my friends over the last few months. I’ve started looking for a second investment property and it’s great to have discussions (and often debates) with friends on how the property market is looking. As young professionals, we are looking for strategic, long-term investment options. At Toop&Toop we are finding young, investment-savvy individuals looking to build their property portfolio. Rents are steady and there is real prospect of relatively modest, but sustained price growth. And regardless of whether you’re Labor or Liberal, it's nice to have the Federal Election behind us and a clear decision last Saturday. This will restore confidence in the market and we are expecting more investor activity to stem from this.

It’s not just talk. In the past month property investment companies seem to be coming from everywhere and they are heavily advertising in print, radio and TV. This is one key sign that the market is livening up - everyone is trying to jump on the bandwagon.

With 28 years assisting investors in running their investment businesses, we are experienced and we know this business inside out. We are not opportunists. We’ve been here through all the cycles and will continue to be. We hold regular, free Property Investment Seminars in partnership with the Commonwealth Bank and have a range of guest speakers presenting on investment topics.

We are ramping up our service one step further with face-to-face meeting with our clients where we provide our landlords with options to improve the returns of their property. We have close relationships with mortgage brokers and quantity surveyors to ensure that each area of investment is covered.

Why the popularity?We recently received a personal briefing from APM and it makes sense. Adelaide is the least volatile, most stable capital city for property investment. We are the most affordable mainland capital city in the country and continue to attract first home buyers.
If we look at the current real estate cycle since the previous peak, Adelaide house values are DOWN 5.1%. In the last 12 months, values have increased by 0.4%. This tells me that Adelaide has bounced slightly off the bottom of the cycle. If we look to Sydney, house prices are UP 4% from the previous peak. Sydney and Canberra (at positive 1.2%) are the ONLY capital cities to have risen past the previous cycle… these cities are past recovery and on their way to the next, higher peak.

Adelaide follows the same general trend as the national market, so the stats are telling me now is the time to buy.This is no surprise as interest rates are at record lows and the national signs of property investment are positive.

We’re excited about the predicted growth and are geared up to help you enter the property market for the first time, or grow your portfolio. When it’s time to get serious, it’s time to get Team Toop.

Suzannah Toop, General Manager of Operations.
© Toop Real Estate Group

Friday, September 06, 2013

Finals Fever is here… For footy and for Real Estate!

This week as the AFL teams secured their place in the finals, the Real Estate Institute of South Australia (REISA) also announced their finalists for theindustry's annual Awards for Excellence.

Looking through the list in today's paper, you can see that there is an interesting mix of competition.

A blend of new players, franchises, small and large agencies, but one thing is clear—real estate, like football, has come a long way in the last 30 years.
In the '70s and '80s, according to dad's 'old days' stories, real estate could be likened to his childhood days in Orroroo and country football. Players would have a beer at quarter time, and then get back out on the field to play the rest of the game! Real estate was relaxed, simple and casual. Sales agents carried star droppers, a hammer and small property signs—their real estate technology!

There was minimal consumer protection, no photographs, no marketing brochures andrarely even open inspections! Internet didn't exist and the fax machine hadjust arrived. If you wanted to see a property, you were taken there in the agent's car. Yes, you met at the office or were picked up from your home and chauffeur driven!

By the end of the '90s and early 2000, there was a big shift. Auctions, floor plans and Internet was just getting underway. South Australian real estate was becoming serious and standards were on the move. In footy terms, this was the equivalent of the 'SANFL' era.

We saw new legislation, increased competition and the outlaw of dummy bidding.Agents were sharpening up and 'cowboys' of the industry were under pressure.

We saw the arrival of custom signboards, professional photography, glossy brochures, property magazines, the influence of Internet, open inspections were the norm and finally tablets and smart phones came in and transformed the space once again.

In 2013, looking through the finalists list, you can see this space is once again changing. We are witnessing the arrival of the 'AFL' competition in real estate... but not all agencies will make the league.

This era is one where the consumer has taken a quantum shift. Technology has changed more than we could have ever imagined and new capabilities have been reached that were never dreamt possible, even just a year ago.

These 'AFL' real estate agencies are taking on convention and challenging 'SANFL' standards; taking services and standards to a level never before contemplated.

Like in the AFL competition, those with professional managers whom are highly trained and with specialised skills are replacing generalist player based skills in each activity.

Companies wanting to remain competitive and enter the new 'AFL' world will need to pre-empt emerging customer needs, innovate fast and embrace new technology.

We are proud that our team made the 'finals' in an unprecedented 16 categories this year; we've earned our place in the new AFL real estate competition.

With our all-new high-energy team, we will continue to challenge convention. Reflecting on the last 20 years you can see that competition drives innovation—it helps lift the industry to new levels, and the customer becomes the ultimate winner.

At Toop&Toop we take real estate very seriously—so when you are ready to sell or rent your property, and it's time for you to get serious, it really is time to get Toop&Toop.

Enjoy finals fever!

Genevieve Toop

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