Thursday, February 04, 2016

Keeping the personal touch in a world of tech

Research tells us that we now interact with more people in one year than our grandparents would have in their entire lifetime. This is a staggering statistic - and technology is the major cause! Social media is becoming an integral part of our lives and we know more about friends, family and even strangers, than we have ever known before. So it seems at odds that across numerous business sectors, many consumers feel like they are receiving an impersonal service and that they are required to compromise for the sake of technology.

Backed by our 30 year history, striving to improve our customer experience is embedded in how we think at Toop&Toop. We believe that a critical part of achieving this is to be continually learning and hearing what's happening across the country and globe, and then benchmarking our performance, not only in our market, but Australia wide. There was no better example of this than earlier in the week, when 14 of our team attended the Australasian Real Estate Results Awards and national conference in Sydney, attended by 400 independent real estate agents and principals.

Sharing ideas and discussing new innovations were highlights topped off with our very own Tim Thredgold being awarded the Top South Australian Sales Person of the year on the night. Tim was recognised for his performance in the top end of the market and the exceptional level of service he provides to his clients!

Tim and his team are leading the way, showing how an agent can now use the benefits that technology (such as our ToopVault and Virtual Agent system) can provide, without compromising the 'human' element to real estate. We are in a people industry and we understand that people want to deal with people.

Looking to the future of our industry, we feel this balance is absolutely key. We love to innovate and think of new ways to do things, but we believe this should sit behind the scenes to allow more time to be available to our customers.

As a team we will continue to seek out opportunities to learn, benchmark and see  how we can further improve what we offer to our customers. We are very proud of Tim and his team and their ability to embrace technology to deliver great customer service with the personal touch. It's a perfect balance that we will always strive for without compromise.

Suzannah Toop

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