Thursday, June 02, 2016

Winter Wonder … is winter a good time to sell?

Today marks the first weekend of winter and as we head into the change of season, the following question is on some sellers minds' right now ... "Is now a good time to put my home on the market? Or am I better to hold out until spring when the sun reappears and the garden is in full bloom?" Over the last few years, the tradition of the 'Spring Selling Season' in real estate has changed. Technology has created new opportunities to surpass these past real estate patterns and with buyer demand so strong and consistent, no matter what the season, the industry has seen fantastic results from winter selling when demand outweighs supply.

There are pros and cons too ... but what if you could have the best of both worlds? Tap into current hot buyers who are eager to view property, frustrated at the lack of stock in winter and willing to pay a premium, all without jeopardising a strategic, fresh and high impact spring launch, making sure your home stands 
out from the spring pack. 

History shows us that the use of our ToopVault is taken to another level in the winter months. The ToopVault enables us to fast track sales and leverage exactly this situation. We recognised that when selling a home, there is unavoidable 'down-time' between appointing an agent until the public market launch of the home. The industry average to prepare a home for sale is three weeks and the logistics include minor property improvements, styling, photography, signboard production and marketing brochures to name a few. Keep in mind, buyers want an edge too. They crave to see new properties first, and often are happy to stretch their budgets and put their best offer forward if it means they can secure your home before public inspections begin. 

Currently we are finding that buyers are frustrated. Interest rates are at an all time low and there is increasing demand in the market therefore buyers have been extremely annoyed from continually missing out. Feedback over the last 18 months has shown us that our ToopVault buyers will see past small things required to get a home ready. This is because they had an edge on the market and were given time to see a property before others and were able to make their decision about a property before it was 'snapped up'.

ToopVault allows our client's home to be marketed in a unique way, unlike any other agency in South Australia. There are plenty of early advice products out there, but the ToopVault takes this service to a whole new level. We can communicate and market a home immediately from the day we are appointed. When our team meets with you, they can take photos of your home on the spot, write a brief description, then upload this into our system and launch the property instantly to the ToopVault ... all before they even leave your property! This is then broadcast to our ToopVault members who have the opportunity to view and purchase the home before professional marketing begins or before it is released publicly. This is very powerful marketing, and low cost.

The ToopVault's strength is undeniable. We currently have 5,646 ToopVault subscribers (with this number increasing daily). This is over a 100% increase since last winter. So whether you're thinking of selling now or in spring, ToopVault offers the best of both seasons! If you would like to find out more about how many ToopVault members we have looking for a home like yours, and how we can leverage this demand to achieve a premium for your property, be sure to speak to Team Toop this weekend!

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