Thursday, September 15, 2016

ToopVault hits 6,700 members!

On Tuesday, we were so excited to see our ToopVault click over to 6,700 members in our buyer bank! ToopVault is the chance for serious buyers to see Toop&Toop properties before everyone else and has been extremely successful in marketing and selling clients' properties.

Databases are talked about in real estate constantly, however unfortunately not everyone in our industry truly understands 
how to operate a database and how to unlock its serious power to produce valuable results. Our four full time IT programmers work on our databases daily because we have found that when you have a full understanding of database strategies and implement these correctly, the results are incredible!

The ToopVault is proof of this!
In our business alone we could quote a range of different database numbers. Our master database of 84,650 people is considered in itself impressive from a pure numbers point of view. However the question is, how valuable is this information when it comes to each client's property sale? How does this large number help? You quickly realise, it is irrelevant!

ToopVault, our specific database for active buyers, is growing by over 100 members a week. Why? Because people currently in the market for property recognise that it is adding genuine value to them as buyers. They hear about property before the public, are able to refine their search criteria, view on any device (including exclusive extra features on our Toop&Toop iPhone App) and choose how often they receive their property alerts from us.

As a result our clients' homes are the winners!
In 2015, ToopVault sent out 510,828 Vault email alerts and 25,554 App notifications to our registered members... that's 1,474 notifications per day! We had an average of 6,526 buyers click through to our clients' specific property web pages for more information per month. That's 225 buyers per day wanting to see the full description, floorplan, photos and videos of our clients' homes.

We sell an average of one property a week through the ToopVault saving our clients time, hassle and marketing costs. In turn helping buyers finally get ahead of the competition and purchase their dream property.

Taking the time and investing in the resources to understand how information can best be used is where your agent can add huge value to your selling strategy. If you would like to find out more about how many ToopVault members we have looking for a home like yours, and how we can leverage this demand to achieve a premium result for your property, be sure to speak to Team Toop this weekend!

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