Thursday, April 27, 2017

Is now a good time to sell my home?

"Is now a good time to sell?" This is one of the most commonly asked questions of our team from sellers in the real estate market.

Following the long weekends, Easter and the school holidays, some sellers have been worried about whether or not they should wait until the passing of these events to put their home on the market, concerned about the possible impact they could have on their campaign.

The fact is... in a wonderful city like ours there will always be something on! Just take a look back at the past two months. We have had the Clipsal 500, The Adelaide Fringe, the commencement of the AFL season and long weekends. More recently this month we have had the Easter break, school holidays, ANZAC Day and not to mention Mother's Day is just around the corner too!

With 32 years experience in the real estate market we've recognised that with the right sales strategy, these events aren't a distraction to the market, in fact they can be the exact opposite and enhance your property's sale campaign.

It is our job as agents to be aware of what is happening out and about in the community, and assess how this could influence buyer behaviours throughout the sale of a property. Considering these factors and working strategically to leverage them, can often lead to a very strong campaign.

Team Toop has tried and tested powerful and emotive marketing techniques to capture attention and create a connection with buyers throughout property campaigns. Through doing this we've learnt that you will always spark your target buyer's interest no matter what time of year it is.

However, for this to work successfully it's important to have an agent that understands the power of emotive marketing, is aware of what is going on in the community, and is able to construct a campaign that is specifically designed to make it easy for as many people as possible to see and visit your property. They must have the ability and mindset to leverage opportunities where more people than usual are out and about, such as long weekends and school holidays.

Once you have attracted and captured this interest, potential buyers will come to your open inspections, regardless of what might be happening. If a buyer is truly interested they 
will visit your home!

Throughout the first quarter of 2017, we continued to see low stock levels nationally in the market, maintaining real urgency for buyers. Over the last eight weeks, we had 612 brand new buyers register for our ToopVault service. This is on top of our 8,686 existing buyers. During this time we have sent 71, 565 property email alerts to these registered members. We are seeing
first-hand that buyer demand for property is certainly exceeding supply.

At Team Toop, our experience in leveraging great market conditions with a large amount of buyers and using strategic marketing techniques to engage them, we are able to achieve fantastic results for our clients no matter what exciting events are happening in 
this beautiful city of ours!

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