Thursday, May 25, 2017

There’s no need to hibernate in winter…

At Toop&Toop, we believe that winter is a fantastic time to put your property on the market. Many people think waiting for spring or summer is the right, and only time, to launch a sale campaign. There's no doubt that when the sun is shining and the gardens are in full bloom, properties are more attractive to potential buyers. However, we believe it's in the winter months where the opportunity lies for serious sellers. This is where you can receive some of the best results for your property - especially in the market we are experiencing right now.

So why do we think this? It's as simple as the age-old economics of supply and demand. When supply is low and demand is high, price increases. With interest rates remaining at an 
all-time low, there has been an influx of buyers into the market. These buyers will definitely be out and about searching for property in the winter months and often don't want to wait around.

In winter, there is traditionally less property advertised for sale in Adelaide, and during this time we see open inspections in the marketplace reduce by an average 20%, meaning this actually becomes the perfect opportunity to ensure your home stands out from the crowd.

Getting your home ready for sale in winter, may require a little more effort to make it as inviting as possible for buyers. Little things like lighting fires in your home and increasing the amount of natural light into the home makes a big difference and is more attractive for buyers.

The extra effort is certainly worth it, because with fewer properties in the marketplace, the winter months increase competition between buyers, and can lead to a premium result for your home.

We believe it's important to implement marketing strategies that are specifically designed for selling property in winter. At Toop&Toop, we tailor our marketing campaigns to capture the motivated buyer and historically we always achieve great results over this period. We also have strategies to help with any of the common concerns around selling in winter. Worries often include, "I don't want people trudging mud through my house" and "what happens if it's raining on auction day?".  

After selling properties through 32 winter seasons, we have solutions to all of these questions and more! We have medical booties on hand at every open (to protect your carpet from muddy shoes!) and we have umbrellas at every auction to combat the rain and keep bidders dry and comfortable. These are just some of the ways we can help make selling your home in winter as easy and stress-free as possible.

So to all you serious sellers out there, now is the time to put your property on the market.

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