Thursday, August 17, 2017

There's a new feeling in the air, the cold chill is beginning to ease and the days seem to be getting longer. Spring is just around the corner... now only two weeks away! 

In our industry, even though statistics show that winter is a great time to sell, we know that homes look beautiful in spring and many vendors feel more comfortable waiting until the winter months have passed to put their home on the market. 

Why does winter work so well for sellers compared to spring? Stock levels are tight and buyer demand is high. Then, while awaiting settlement, sellers can cherry pick the best buys from the seasonal flood of newly listed properties that traditionally launch in the first few weeks of spring.

Still have your heart set on spring? We have some tips to help make sure you don't get caught in the rush! 


Put your home on the market early! This ensures that you get a head start on competing properties and capture the attention of buyers that have been waiting 
for stock levels to increase. 


Ensure you have a selling strategy you are comfortable with. Launching in peak times does have great advantages, however it is likely that you will be competing with more properties. Ensure you take the time to choose the right agency and that your salesperson has a strategic approach to the campaign - one that you feel will get you the very best result. 


Beware of 'campaigns' or 'promotions'. Agency competitions have started. They are offering people all sorts of 'prizes' such as holidays or vouchers, to ramp up the quantity of business for their agents leading into spring. It is important to tread carefully with promotions like these, as choosing the right agent with the resources to handle the sale campaign is integral to its success.


Curiosity is imperative! Ask questions of your salesperson, ask to see more information, or even ask for a tour of the agent's office. Find
out what goes on behind the scenes to support the promises they are making. 

Spring is almost here and we're excited! At Toop&Toop we pride ourselves on delivering our promise of exceptional customer service
and results. With our collaborative buyer Intel, we can provide you with an accurate number of how many people we have looking for a property 
like yours, in real time.

If you would like to find out more on how Team Toop can leverage buyer demand and make sure your home stands out this spring with our new ToopCreate property marketing tools, speak to one of our team today!

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