Thursday, October 12, 2017

We have 10,000 buyers looking for their dream home!

This week, we were so excited to see our ToopVault crack 10,031 members! That's 10,031 people in our buyer bank seeing properties before anyone else. ToopVault is the chance for serious buyers to see Toop&Toop properties prior to reaching the market and has been extremely successful in marketing and selling clients' properties.

Databases are talked about in real estate constantly, however unfortunately not everyone in our industry truly understands how to operate a database and how to unlock its serious power to produce valuable results. Our six full time IT programmers work on our databases daily because we have found that when you have a full understanding of database strategies and implement these correctly, the results are incredible!

The ToopVault is proof of this!

In our business alone we could quote a range of different database numbers. Our master database of 163,759 people is considered in itself impressive from a pure numbers point of view. However the question is, how valuable is this information when it comes to each client's property sale? How does this large number help? You quickly realise that it's irrelevant!

ToopVault, our specific database for active buyers, is growing by over 100 members a week. Why? Because people currently in the market for property recognise that it is adding genuine value to them as buyers. They hear about property before the public, they are able to refine their search criteria, view on any device (including exclusive extra features on our Toop&Toop iPhone App) and choose how often they receive property alerts.

As a result our clients' homes are the winners!

In the last financial year, ToopVault sent out 761,644 Vault email alerts... that's 2,086 notifications per day! We also had an average of 4,808 buyers click through to our clients' property web pages for more information per month wanting to see the full description, floor plan, photos and videos of our clients' homes.

We sell an average of one property a week through the ToopVault saving our clients' time, hassle and marketing costs. In turn helping buyers finally get ahead of the competition and purchase their dream property.

Taking the time and investing in the resources 
to understand how information can best be used is where your agent can add huge value to your selling strategy. If you would like to find out more about how many ToopVault members 
we have looking for a home like yours, and 
how we can leverage this demand to achieve 
a premium result for your property, be sure 
to speak to Team Toop this weekend!

Genevieve Toop


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