Thursday, November 23, 2017

Real estate tech-talk

The real estate tech sector is constantly being shaped by shifting market conditions and changes in consumer behaviours, forcing traditional real estate firms to rethink their core business models and embrace digital-first innovations. 

We know that Australians are some of the most tech savvy people in the world and as a nation we love buying property and living 'The Great Australian Dream'. With half of the world's population online, digital connectivity is helping to improve people's lives, and in real estate we are seeing that buyers especially, are savvier than ever. New digital tools are making the process of buying and selling property faster, simpler, more engaging and accessible than ever before.

Buyer's expectations are also much greater than they used to be... they want information, quickly and easily, and it needs to be up-to-date and available, whenever and wherever. A study conducted last year by 
found that 78 per cent of consumers were accessing property listings and information online - rather than through traditional methods alone
- using smart phones, laptops and tablets.

Team Toop is seeing first hand that new technologies are giving buyers the power to shape their property-seeking journey rather than passively absorb what they are being given. They are using their mobile devices to interact with properties more than ever before and prefer digital platforms like virtual inspections and live-streamed auctions.   

Earlier this year we launched ToopCreate, a new suite of property marketing tools for our Toop&Toop clients, and we have seen our new digital features generate a buzz in the marketplace transforming buyers' experience and sellers' results. These tools include:

 - Designed for iPads and Desktops, ToopFurnish gives potential buyers the power to digitally furnish and decorate their perfect living space.

 - Using an iPad or computer, buyers are able to digitally customise the interior of a home by selecting exciting new colours and textures for walls, flooring, countertops and cabinets.

 - Potential buyers from anywhere in the world are able to walk through a property online, and stop, look, and feel how that space would work for them - as if they are really there.

Technology and innovation continue to hold the key to reshaping and improving our real estate industry and we can't wait to see where it takes us next.

If you would like to know more about ToopCreate, the other technologies that 
Team Toop can offer, and how they can help you achieve the best result for your home, 
we would love to hear from you! 

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