Thursday, April 26, 2018

‘Off-market’… the new buzzword.


There is a lot of media attention around off-market sales in real estate at the moment. For Team Toop, this 'off-market' trend isn't new to us. Proprietary smarts and database technology has allowed Team Toop to take off-market selling to all new heights.

Databases are talked about in real estate constantly, however unfortunately not everyone in our industry truly understands how to operate a database and how to unlock its serious power. Our six full time software engineers have a full understanding of how these work and their importance to maximise service levels offered to both sellers and buyers... and the results are incredible!

Our ToopVault is proof of this! ToopVault is what we like to call, our buyer bank, and has been growing exponentially since its inception. It's the chance for serious buyers to see Toop&Toop properties prior to reaching the market and has been extremely successful in marketing and selling clients' properties.

We sell properties every week through the ToopVault, saving our clients' valuable time, hassle and marketing costs. Apart from this, we're also helping buyers finally get ahead of the competition and purchase their dream property. It's a win-win! 

In our business alone we could quote a range of different database numbers. Our master database of 180,680 people is considered in itself impressive, from a pure numbers point of view. However, the question that first comes to our mind is... so what? This number is just a number, unless it delivers actual tangible results to sellers and value to buyers.

ToopVault, our specific database of more than 12,000 active buyers, is growing by over 150 members a week. Why? Because people currently in the market for property recognise that it is adding genuine value to them as buyers. It's a free service where users hear about our Toop&Toop properties before the public and have the ability to refine their search criteria, view on any device and choose how often they receive property alerts.

As a result our clients' homes are the winners!

So far this financial year, ToopVault has sent out 744,596 Vault email alerts to our buyers... that's 2,039 notifications per day! To buyers who actually WANT to hear from us. We've also had over 75,000 clicks through to our clients' property web pages for more information, wanting to see the full descriptions, floor plans, photos and videos of our clients' homes.

Want to find out more about our ToopVault?
 Be sure to give us a call.


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