Thursday, December 14, 2017

From one family to another…


Team Toop would like to wish you a wonderful festive season! This year has been full of milestones, achievements and successes and as a 32-year strong family business we could not be more proud of our entire team.

This year we've set new highs, being awarded Australia's #1 Real Estate Agency at the Real Estate Institute of Australia's Award for Excellence, something we are extremely honoured by. We have achieved amazing outcomes for our clients including launching game-changing property marketing tools with ToopCreate, and setting many record-breaking results such as Colonel Light Gardens, which has now joined Adelaide's list of million-dollar suburbs!

Our team has also worked closely with the South Australian community to help raise over $2million dollars through charity auctions to support medical research, disadvantaged children and those living with disabilities. All of this could not have been possible without the continued support of our clients and South Australia, so thank you!

From our families to yours, Merry Christmas and Happy New Year! We look forward to an exciting 2018 with you.


Thursday, December 07, 2017

Christmas is just 16 days away…


But you want to sell urgently. What do you do? 

First of all, don't panic there's still time.
The number of sales in the final days leading up to Christmas is staggering, so keep focused right up until Christmas Eve, as it is not too
late! We have worked across 32 Christmas seasons and time after time, the results have been incredible.

Typically at this time of year buyers are frustrated, and are wanting to put an end to their search and secure a new home before Christmas. Similarly, sellers are often tired of the sale journey and are in the mood to finalise their sale before the break so they can move on and start a new chapter in the New Year.

Most real estate agencies start to slow down in the lead up to Christmas and will tell you that it's best to hold off until January, but Team Toop will be working right through until Christmas Eve to put contracts in place and hold auctions. 

We don't know how the Adelaide market will perform in January and February, but what we do know is that we've had the best October and November sales results in recent memory which is why you need to act now while the market is hot.   

If we fast forward to the period between Christmas and New Years Eve, there is a momentary pause in activity. Our experience is that during this time, there's a huge amount of property enquiry but very, very few contracts. The next two weeks is therefore critical for sellers.

As Australia's #1 Real Estate Agency, we have a strong commitment to our current and new clients to achieve results at any time of the year.              

We have a long track record of success selling clients' homes in December with specialised strategies in place for the lead up to Christmas to sell property for premium prices. The two options we can discuss involve the ever-popular auction campaign or listing on our ToopVault, reaching over 10,500 active buyers in the marketplace.

To ensure you maximise our current market conditions, please feel free to contact myself
or our General Manager of Sales, Robert Caruana on 0401 771 892, so that we can discuss your property, the best Sales Partner for your individual needs, your preferred method of sale and our award-winning team will do the rest.  

Don't wait until January. It's been a strong year for the Adelaide property market, and we are finishing 2017 with a bang!

Three steps to take
to sell your property before Christmas!

#1 Call Team Toop today.

#2 Discuss your property details with us and we will find the best Sales Partner for your home.

#3 Confirm your preferred method of sale and auction date (remembering mid-week auctions are also very successful at this time of year).

Thursday, November 30, 2017

Requests for top-end rentals… at an all time high!


Currently we have an unprecedented number of requests for top-end rental properties. At the moment we are entering the peak period for rental properties, and there are simply not enough properties to satisfy tenant demand - particularly at the very top-end of the market. And when I refer to top-end, I mean four or more bedrooms, $1000+ per week, large grounds and possibly a pool or tennis court. 

What has become clear is that executive tenants don't want to compromise on their amenities... if they can help it. As there are not a lot of property options available, executive tenants are willing to pay top dollar for a home that suits their needs, and will gladly sign a lease for two to three years. With a total of only 9, four bedroom  properties in metropolitan Adelaide available to rent for over $1,000 per week - there is an obvious shortage of supply. It has even gotten to the point, where we are being asked weekly by clients, what else do we have coming available?

As an example, this month an executive property leased for over $1,500 per week within days, with many of our tenants missing out on the opportunity. These clients are still left looking to secure a property for the New Year, and the timer is ticking.

So why is there so much demand? Many of these executive tenants are renting by choice. They see huge upside in the flexibility that renting offers. Others are renting as a 'stop gap' before looking to buy in the next two to three years. Investment properties are no longer contained to townhouses or units in Adelaide, and there is a real need that is being under serviced.

This trend represents great opportunity for owners of beautiful homes. It's a sign that the metropolitan Adelaide market is strong, and landlords at all price points are benefiting from the current conditions.

It is peak time and now is the time to act. We have fabulous tenants ready to go and we need more properties. Give us a call, we'd love to chat!


Thursday, November 23, 2017

Real estate tech-talk



















The real estate tech sector is constantly being shaped by shifting market conditions and changes in consumer behaviours, forcing traditional real estate firms to rethink their core business models and embrace digital-first innovations. 

We know that Australians are some of the most tech savvy people in the world and as a nation we love buying property and living 'The Great Australian Dream'. With half of the world's population online, digital connectivity is helping to improve people's lives, and in real estate we are seeing that buyers especially, are savvier than ever. New digital tools are making the process of buying and selling property faster, simpler, more engaging and accessible than ever before.

Buyer's expectations are also much greater than they used to be... they want information, quickly and easily, and it needs to be up-to-date and available, whenever and wherever. A study conducted last year by realestate.com.au 
found that 78 per cent of consumers were accessing property listings and information online - rather than through traditional methods alone
- using smart phones, laptops and tablets.

Team Toop is seeing first hand that new technologies are giving buyers the power to shape their property-seeking journey rather than passively absorb what they are being given. They are using their mobile devices to interact with properties more than ever before and prefer digital platforms like virtual inspections and live-streamed auctions.   

Earlier this year we launched ToopCreate, a new suite of property marketing tools for our Toop&Toop clients, and we have seen our new digital features generate a buzz in the marketplace transforming buyers' experience and sellers' results. These tools include:

ToopFurnish
 - Designed for iPads and Desktops, ToopFurnish gives potential buyers the power to digitally furnish and decorate their perfect living space.

ToopDesign
 - Using an iPad or computer, buyers are able to digitally customise the interior of a home by selecting exciting new colours and textures for walls, flooring, countertops and cabinets.

ToopTour
 - Potential buyers from anywhere in the world are able to walk through a property online, and stop, look, and feel how that space would work for them - as if they are really there.

Technology and innovation continue to hold the key to reshaping and improving our real estate industry and we can't wait to see where it takes us next.

If you would like to know more about ToopCreate, the other technologies that 
Team Toop can offer, and how they can help you achieve the best result for your home, 
we would love to hear from you!